A/B Experiments
Auto-analysis runs every 6 hours. Winners are declared at p < 0.05 with ≥100 sessions per variant.
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How the Auto-Engine Works
Every 6 hours the server runs a chi-squared test on all active experiments. If p < 0.05 with ≥100 sessions per variant, a winner is declared automatically.
Winner declared: The experiment is marked "concluded", a permanent record is written to the Winners Log, you receive an owner notification, and a follow-up experiment is seeded automatically.
Follow-up experiments: The winner becomes the new "control" and is tested against a fresh challenger — so the funnel is always improving.
Run Now button: Triggers an immediate analysis pass. Useful after a traffic spike or when you want to check results without waiting 6 hours.